Koala, a San Francisco, CA-based CRM startup, raised $15m in Series A funding.
The round was led by CRV with participation from HubSpot Ventures, Recall Capital and Afore.
The company intends to use the funds to expand operations and its development efforts.
Led by Tido Carriero, Co-Founder & CEO, Koala uses agentic AI to help reps prioritize meaningful signals, qualify accounts, and maintain engagement from contact to close.
It collects data about what activity is happening on a given site or app, and highlights the activity that indicates high intent. Koala collects this data via a pixel that typically is installed on your website. Most companies start by installing it on their marketing website, blog, and technical docs. The system reports on the entire intent spectrum — from the first time someone comes to your marketing site, through a trial, POC, or product-led motion, and even after someone becomes a customer. This is done by installing Koala directly via our SDK or by connecting us to one of your analytics tools (e.g., Segment, Rudderstack, Heap, etc.). The solution also collects data via server-side integrations that can send data directly from your servers when client-side tracking doesn’t work for your use case.
Next, the entire GTM team can collaborate on defining intent signals. From there, these intent signals can be sent to Slack and are surfaced throughout the Koala app.
FinSMEs
17/02/2025