Infinite Reality, a Norwalk, CT-based company empowering digital media and ecommerce, acquired Obsess, a NYC-based provider of a virtual platform providing AI-powered interactive 3D solutions.
The amount of the deal was not disclosed.
Through this acquisition, Infinite Reality will integrate Obsess’s advanced technology and cross-platform distribution capabilities into its product portfolio, expanding iR’s ecommerce solutions.
Founded in 2017 by CEO Neha Singh, Obsess provides an immersive shopping platform that enables brands and retailers to create branded, discovery-driven 3D ecommerce experiences on their websites and on gaming platforms. The company has launched over 400 immersive experiences for global brands across the fashion, beauty, luxury, home, retail, CPG, grocery and media categories.
Led by CEO John Acunto, Infinite Reality is a company empowering digital media and ecommerce through spatial computing, artificial intelligence, and other immersive technologies. Its suite of software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that improve audience engagement, data ownership, monetization, and brand health metrics.
The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, as well as notable individuals such as Steve Aoki, Imagine Dragons, NBA player Rudy Gobert, and globally-ranked tennis player Taylor Fritz.
FinSMEs
24/01/2025