The product of bold ideas, long discussion and intense collaboration, L&Jr is a thoroughly modern brand, driven by its founders’ shared desire to take a new approach to Swiss watchmaking – an approach designed for today’s world. A world where watches don’t merely tell time but speak volumes about their owners’ style and attitude. A fast-paced world that nevertheless values long-lasting quality.

At the core of the brand lies the founders’ conviction that the owner of the watch – the wearer and user –should be at the heart of every idea. A principle that they have successfully translated into strong design, allied to high Swiss quality and great value for money – a sophisticated and contemporary definition of luxury.

Distinctive and full of character, L&Jr’s designs combine a boldly contemporary spirit with a dash of elegance. Robust proportions and a powerful case design are balanced by visually arresting dials constructed on multiple levels. Well-crafted details are given a subtle, modern twist. Functions are always useful, never superfluous.